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branding

Unendorsed Athlete Got Corporate Sponsorship? How? He Says: Believe That Your Product Is Valuable
2 years ago

Unendorsed Athlete Got Corporate Sponsorship? How? He Says: Believe That Your Product Is Valuable

Edson Breedy is a new breed of Caribbean athlete. Everything about his sporting journey has defied what is traditionally Caribbean. Not only is he participating in a non-traditional sport …
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A Brand Is Anything Which Exists
2 years ago

A Brand Is Anything Which Exists

When I was younger, Saturday morning cable TV in Saint Lucia shared with us the story of Saint Jude’s Children Hospital and the work it was doing toward helping children …
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“Personal Branding” May Be A Redundancy
2 years ago

“Personal Branding” May Be A Redundancy

Here’s something you may or may not already know as a professional, consultant or entrepreneur:

You are your brand. 

What this means is that whether or not you are aware …
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